Foot Locker Launch World’s Richest Colouring Competition
One of Australasia’s most prestigious art prizes, The Archibald Prize, has today been trumped by the launch of a new Sneaker Art Prize that’s set to shake up the art world and force people to question once more what can legitimately be called ‘art’.
Foot Locker Australasia today announced the launch of the Foot Locker Art Prize: The World’s Richest Colouring Competition and with a first prize cash value of AUD$50,001 it trumps the notorious Archibald Prize, by one dollar exactly!
Joining Foot Locker Australasia’s mission to turn the art world on its head is a host of world-renowned brands and a raft of renowned artists and Competition judges – including UK Artist, Dave White, Sneaker Freaker magazine Editor, Simon ‘Woody’ Wood and Australian art critic, Andrew Frost. Continue reading »
Photos: Nike Sportswear Spring/Summer 11 Collection
Nike Sportswear recently previewed their Spring/Summer 11 collection in Sydney - headlined by the V-Series+ footwear range that merges modern technology with Nike’s classic mid-80′s Vengeance, Vortex and Vector runners, and the GS Polo with its engineered flat-rib vented collar and high-breathability open-hole knit.
Preview photos from the showcase below along with further details about the collection: Continue reading »
Jay-Z Launches Lifestyle Site
Jay-Z has added to his burgeoning empire with the launch yesterday of lifestyle website Life + Times.
Lending its title from the Jay-Z album Vol. 3… Life And Times of S. Carter, the online publication has been in development for the past year and stretches the gamut of youth culture with editorial encompassing music, sport, technology, fashion and art – as curated by Jay-Z.
Life + Times currently features interviews with French fashion blogger Garance Doré, 17 year-old soccer prodigy Charles Renkin, and New York-based French Chef Daniel Boulud, amongst others.
Watch the official Life + Times promotional video after the jump: Continue reading »
Video: Les Twins Appear in Hi-Tech Adidas Originals Campaign
French dance phenomenon Les Twins have been tapped by Adidas Originals [despite sporting Nikes in the above photo] to appear in a campaign for their new MEGA footwear collection.
The commercial showcases the MEGAlizer – an enhanced version of the MEGA range of shoes fitted with force sensors in the toe and heel that allow dancers to create music with their feet. Percussive sounds are triggered when pressure is applied to the heel and toe in this hi-tech reincarnation of the tap dance shoe.
But don’t get too excited. It is understood Adidas have no plans to release the enhanced MEGAlizer shoes commercially.
Watch the Adidas Originals commercial featuring Les Twins below, along with two bonus videos of the French duo doing what they do best: Continue reading »
Odd Future To Play Sydney Opera House
Riotous Hip-Hop collective Odd Future Wolf Gang Kill Them All will play the prestigious Sydney Opera House as part of winter music festival Vivid LIVE 2011. The 10-man crew out of Los Angeles will perform in the intimate Studio room, with a capacity between 220-350, on the 1st and 2nd June at 10pm. Tickets are $40 and go on sale at 9am on 4th April.
The excitement swirling around them is astonishing. Only last year this California-based crew became the unlikely focal point for a creative renaissance in the music industry.
Within months of forming, their aimless skateboarding antics and DIY aesthetic had the major music press fixated. The music itself has received critical acclaim from the likes of Pitchfork, Fader and the New York Times. Their television debut featuring Tyler the Creator and Hodgy Beats on ‘Late Night with Jimmy Fallon’ proved the hype was more than justified.
Talented, hilarious, villainous, immature, precocious, and viral, OFWGKTA live by a code: if something is cool, it’s swagged out. If it’s not, forget it.
From grass-roots enthusiasm on Twitter and Tumblr to serious attention from the mainstream press, their lewd, nihilistic and disrespectful reply to pop culture is about to go global. Come witness the sheer talent behind the smokescreen of mythology, before they take over the world.
Visit the official Vivid LIVE site here for more information and watch Odd Future‘s performance on Late Night with Jimmy Fallon after the jump: Continue reading »
Event: Tinie Tempah ‘One Take’ Pop-Up Party in Sydney
Illusive have just announced the launch of their new pop-up party brand, One Take, at Oxford Art Factory on Thursday April 7th.
Headlined by none other than UK rap sensation Tinie Tempah, the show also features DJ Izm (Bliss N Eso) plus a gang of Sydney’s loosest party DJs, promising for this inaugural One Take event to be a monumental affair.
The premise behind One Take is simple. Never to be repeated, one-off unique pop-up parties in intimate venues. Last-minute announcements, quick on-sale dates and no second chances for tickets.
Check out the official One Take flyer after the jump: Continue reading »
Video: Mike Tyson Offers Angry Birds Addiction Cure
Former heavyweight champion Mike Tyson flexes his philanthropic muscle in a new viral video aimed at tackling addiction… to popular mobile game Angry Birds.
“Is your addiction to Angry Birds ruining your life? Would you like to stop playing but can’t tear yourself away?,” asks a concerned Tyson before announcing his revolutionary Mike Tyson’s 1-Step Angry Birds Addiction Cure.
The hilarious skit is viral promotion for the 44 year-old’s upcoming television show Taking on Tyson – which explores Iron Mike’s long-time passion for pigeon racing. It is reported that Tyson owns upwards of 1,700 pigeons housed in lofts in New Jersey and Brooklyn. “I never hurt anybody until somebody hurt one of my birds,” Tyson told the NY Post in a recent interview.
Watch the Mike Tyson’s 1-Step Angry Birds Addiction Cure video below: Continue reading »
Video: Katy Perry & B.o.B feature in the Biggest Marketing Campaign in Adidas History
Adidas have launched the largest global marketing campaign in their history in an effort to showcase the brand’s presence across different lifestyles and cultures. Securing an all-star cast to illustrate their point, the “all adidas” campaign features music icons Katy Perry and B.o.B, NBA star Derrick Rose, soccer stars David Beckham and Lionel Messi, the University of Notre Dame football team and skateboarders Silas Baxter-Neal, Lem Villemin and Jake Donnelly – all plying their trade in the latest adidas apparel.
As part of the campaign, adidas filmed interviews with each of the aforementioned brand ambassadors to offer an insider look at their individual stories and passions. After the jump you will find extended versions of both the Katy Perry and B.o.B interviews: Continue reading »
Video: Nike Sportswear x ?uestlove Launch
?uestlove of the legendary Roots crew dropped by Mercer 21 last week for the official launch of the ?uestlove Dunk – a series of Nike Dunks exclusively designed by the Philadelphia drummer. “Dunks to me are the tuxedo of Nikes. Obviously an awesome basketball sneaker, but they can also fit almost any situation. If rocked right, you could even wear them with a suit, and the all black version is perfect for that,” shared ?uestlove.
In addition to an all black colourway, the limited edition ?uestlove Dunk has also been released in more confronting shades of yellow and red. “I always opt against taking the easy way out. I wanted to choose colors that were extremely hard to match with outfits with a simpler design that stand out as the topic of conversation.”
Watch footage from the Nike Sportswear x ?uestlove Dunk launch below: Continue reading »
Nike’s Holy Grail Discovered
Melissa Bowerman unknowingly discovered the holy grail of sportwear relics when she pulled a rusted waffle iron out from the back of her storage cupboard, reported Oregon Live last week. Believed lost decades ago, the rusted appliance is the original waffle iron used by her father-in-law, Nike co-founder Bill Bowerman, in creating the innovative treaded sole that would be adopted by Nike’s breakthrough Waffle Trainer.
As Nike historian Scott Reames explained of the discovery, “It truly is the headwaters of our innovation. From a historian’s standpoint, it’s like finding the Titanic.” Continue reading »
