Foot Locker Launch World’s Richest Colouring Competition

One of Australasia’s most prestigious art prizes, The Archibald Prize, has today been trumped by the launch of a new Sneaker Art Prize that’s set to shake up the art world and force people to question once more what can legitimately be called ‘art’.

Foot Locker Australasia today announced the launch of the Foot Locker Art Prize: The World’s Richest Colouring Competition and with a first prize cash value of AUD$50,001 it trumps the notorious Archibald Prize, by one dollar exactly!

Joining Foot Locker Australasia’s mission to turn the art world on its head is a host of world-renowned brands and a raft of renowned artists and Competition judges – including UK Artist, Dave White, Sneaker Freaker magazine Editor, Simon ‘Woody’ Wood and Australian art critic, Andrew Frost.

“I’m excited to see what the artists come up with for this fantastic prize,” says art critic Frost. “Real art is always about pushing the boundaries and in my view Sneaker Art is just as credible as other so-called ‘legitimate’ and more widely recognised forms of art. I hope this competition cements it once and for all and gives a loud voice to Sneaker Artists trying to stamp their credibility on the art world.”

The Foot Locker Art Prize opens on April 6 and closes June 20 2011.  Visit footlockerartprize.com for further details.