Jay-Z Launches Lifestyle Site

Jay-Z has added to his burgeoning empire with the launch yesterday of lifestyle website Life + Times.

Lending its title from the Jay-Z album Vol. 3… Life And Times of S. Carter, the online publication has been in development for the past year and stretches the gamut of youth culture with editorial encompassing music, sport, technology, fashion and art – as curated by Jay-Z.

Life + Times currently features interviews with French fashion blogger Garance Doré, 17 year-old soccer prodigy Charles Renkin, and New York-based French Chef Daniel Boulud, amongst others.

Watch the official Life + Times promotional video after the jump: